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TURN YOUR MARKETING TEAM INTO MODERN MARKETING EXPERTS

Marketing is one of the most agile fields in business. Is your team prepared? With our upskilling modules, taught by real-world practitioners, they will be. Give your team the edge to cut through today's marketing noise with must-have modern marketing skills and tools.

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Help Your Marketing Team Achieve Peak Performance

Conquer the Fundamentals

Drive more channel engagement by arming your entry-level marketers with the skills they need to succeed in a noisy, digital-first marketing environment.

Build and Execute Strategy

Reduce reliance on agencies by giving your marketers a framework for launching integrated marketing campaigns with data at the center.

Foster Marketing Innovation

Upgrade skills and successfully leverage emerging tools—including AI—to increase reach, improve productivity, and reduce digital spend.
Bryant Alexander

Must-have marketing skills, taught by experts

Our workshops and short courses range from eight to 20 hours, are taught by real-world practitioners, and customizable based on your organization’s unique needs. 
20 hours of instructor-led, onsite or remote training, including customer acquisition, digital marketing strategies, and enhancing campaign performance.
20 hours of instructor-led, onsite or remote training, including optimizing ROI, data-driven insights, and continuous campaign improvements.
8 hours of instructor-led, onsite or remote training, including managing a full media cycle and improving marketing outcomes by learning to leverage AI tools.
8 hours of instructor-led, onsite or remote training including content creation, design, and workflow optimization.

Why General Assembly?     

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Instructor-led, job-focused training taught by experts 

Our instructors create an engaging environment, where learners actively participate and gain valuable insights from real-world marketers. 

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10+ years of marketing skilling experience 

With more than a decade of experience helping our clients build modern marketing teams, our experts become a seamless extension of yours. 

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Data analysis at the center

In the age of information overload, we help the modern marketer make sense of the data that matters most, seeing what works, and honing their strategies accordingly.

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A finger on the pulse of emerging tools 

Your team will learn the best ways to begin incorporating AI into their workflows and new processes within tools they already know. 

SUCCESS STORIES

Fortune 100 CPG Company

“We brought in GA, a company that teaches practical technology skills like data analytics and SEO training, so that we could continue to learn and have the skills to be more hands on.”

VICE PRESIDENT & GENERAL MANAGER

A fortune 100 CPG company

Challenge

A fortune 100 CPG company sought to improve its brand management approach with best-in-class digital marketing to better deliver on strategic initiatives.

Solution

The company partnered with GA to build a multi-level program spanning four continents. The program drove marketing fluency and capability at every level, from leader to practitioner.

Insights to help you forge ahead

The latest tech workforce trends — right now. Get insights from top business leaders and industry experts worldwide.

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Good news: Moving forward with real skills is just a form fill away.

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