Turn AI investment into measurable workforce impact

Most organizations have deployed AI tools. Few have built the workforce capability required to generate sustained ROI. General Assembly’s AI Academy services help enterprises move beyond pilots to real, repeatable business impact.

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AI investment has yet to pay off

Enterprises are spending heavily on AI technology, but outcomes remain inconsistent. Most AI initiatives stall at experimentation, with limited adoption, unclear ownership, and little measurable return.

95%
of AI pilots show no measurable ROI when evaluated beyond the pilot.

Source: MIT, 2025
7%
of AI spend goes to the workforce—93% goes to technology.

Source: Deloitte, 2025
70%
of employees are using "Shadow AI" without training or governance.

Source: Microsoft, 2025

Aligning training to AI maturity

This is why AI investments stall: training is rarely aligned to where organizations actually are. General Assembly addresses this by aligning your AI training to your organization’s current level of maturity, so learning meets teams where they are and moves them forward with intention.

AI capability isn’t one-size-fits-all. It evolves as your organization evolves, progressing from foundational literacy to operational integration and, ultimately, strategic reinvention.

Build a shared foundation

We establish a common understanding of AI across the organization—reducing risk, clarifying responsible use, and building baseline confidence.

Primary outcome: Adoption

A new approach for enterprise AI training and adoption

Turning AI investment into ROI requires an end-to-end model that aligns people, roles, and leadership. Here’s how we deliver.

AI assessment

Understand readiness before you scale
Evaluate AI readiness across teams and functions
Group employees by skill level to tailor learning paths
Establish baselines for adoption, risk, and opportunity
Identify where AI can deliver the fastest business impact

AI for leaders

Equip decision-makers to guide adoption
Prepare leaders to make informed, responsible AI decisions
Build confidence in governing AI use across teams
Align leadership on priorities, use cases, and outcomes
Enable leaders to model and reinforce AI-forward behaviors

AI fundamentals training

Create shared AI fluency across the workforce
Build foundational understanding of AI, GenAI, and ethics
Reduce AI confusion, fear, and inconsistent usage
Establish a common language before role-specific AI application
Ensure responsible, governed use of AI tools

Role-based AI skills training

Move from knowledge to real-world application
Deliver hands-on, role-specific AI training
Map learning directly to workflows and daily tasks
Focus on practical use cases teams can apply immediately
Improve productivity, quality, and decision-making on the job

AI champions & agentic AI

Accelerate adoption and experimentation
Develop internal AI champions to lead change
Support experimentation with advanced use cases
Begin integrating agentic AI into workflows
Reduce reliance on external teams for automation and innovation

Scale & sustain

Turn early success into lasting impact
Expand training across teams and regions
Deepen AI capability over time with reinforcement and support
Embed AI into core workflows and operating models
Measure outcomes to demonstrate ongoing ROI

Andy Woodward - GA Staff Senior Partnerships Director
UK photo shoot 2024

CUSTOMIZE YOUR AI TRAINING TO DRIVE MAXIMUM ROI

Every organization's AI journey is different. Based on your unique requirements, customize your enterprise AI training solution with:

OFFSITES & HACKATHONS

Facilitated sessions that combine learning with execution—teams leave with real solutions, not just new knowledge.

BEHAVIORAL COACHING

Executive and professional coaching delivered through EZRA to help leaders model and reinforce AI-forward behaviors.

INSTRUCTOR AUGMENTATION

Our certified instructors deliver your proprietary programs, enabling rapid scale and global consistency without building internal capacity.

PROPRIETARY CONTENT BUILD

Our SMEs and learning designers create custom live or asynchronous programs for your internal teams to deliver.

CONTENT LICENSING

Annual licensing with train-the-trainer enablement and participant guides—built for organizations ready to scale internally.

BUILT FOR REAL BUSINESS IMPACT

FIELD-INFORMED AI TRAINING

Learn from practitioners who've built and deployed AI at leading organizations—not just academics.

HANDS-ON APPLICATION

Teams work on real business challenges during training, so skills translate to immediate impact.

CUSTOMIZED BY ROLE

Content tailored to address role-specific knowledge gaps—from executives to technical teams.

MEASURABLE OUTCOMES

KPIs and reporting connect learning to performance, so you can demonstrate real ROI.

move past AI basics to business breakthroughs

Professionals at leading organizations use GA's hands-on AI training to solve actual business challenges and unlock new opportunities.

"I found the background, how it all works, and the endless capabilities engaging. It makes me want to expand my horizons with AI. Just being exposed to the different ways Copilot can help you and bring efficiency to your daily work life."

— Global healthcare technology leader

"This was the BEST career development training I've had here and anywhere to be honest."

— Big Four consulting firm participant

"Engaging, interactive, relatable, and actionable. The last case study to build a business case was very relevant."

— International luxury brand leader

"I found it refreshing to go deeper than hearing ‘GenAI will change your business.’ GA actually covered the HOW and the WHY.”

— Enterprise training participant

TOP COMPANIES Trust our training

Ready to unleash your team’s AI potential?

Turn AI investment into measurable workforce impact. Equip leaders and teams with hands-on, role-aligned AI skills that get used every day — from work execution to strategic decision-making.