Most organizations have deployed AI tools. Few have built the workforce capability required to generate sustained ROI. General Assembly’s AI Academy services help enterprises move beyond pilots to real, repeatable business impact.
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of AI pilots show no measurable ROI when evaluated beyond the pilot.
Source: MIT, 2025
of AI spend goes to the workforce—93% goes to technology.
Source: Deloitte, 2025
of employees are using "Shadow AI" without training or governance.
Source: Microsoft, 2025
This is why AI investments stall: training is rarely aligned to where organizations actually are. General Assembly addresses this by aligning your AI training to your organization’s current level of maturity, so learning meets teams where they are and moves them forward with intention.
AI capability isn’t one-size-fits-all. It evolves as your organization evolves, progressing from foundational literacy to operational integration and, ultimately, strategic reinvention.
We establish a common understanding of AI across the organization—reducing risk, clarifying responsible use, and building baseline confidence.
Primary outcome: Adoption
Turning AI investment into ROI requires an end-to-end model that aligns people, roles, and leadership. Here’s how we deliver.
Learn from practitioners who've built and deployed AI at leading organizations—not just academics.
Teams work on real business challenges during training, so skills translate to immediate impact.
Content tailored to address role-specific knowledge gaps—from executives to technical teams.
KPIs and reporting connect learning to performance, so you can demonstrate real ROI.
Professionals at leading organizations use GA's hands-on AI training to solve actual business challenges and unlock new opportunities.
Turn AI investment into measurable workforce impact. Equip leaders and teams with hands-on, role-aligned AI skills that get used every day — from work execution to strategic decision-making.
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