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            AI-FIRST PRODUCT MANAGEMENT COURSE

            Master product management with an AI-first mindset. Learn to integrate AI throughout the product lifecycle—from customer discovery to delivery—so you can build better products faster and lead with confidence in an AI-powered world. Our AI-First Product Management Course makes it real.

            GET A SYLLABUS

            Learn in-demand skills to thrive in the AI era. Tell us a little about you and we’ll get in touch with more info.

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            • Overview
            • Dates
            • Financing
            • Agenda
            • Why GA
            • Takeaways
            • FAQs
            REQUEST MORE INFOApply Now

            PICK YOUR START DATE

            Residents of Alabama, Colorado, Connecticut, Kentucky, Nebraska, New York, Oklahoma, District of Columbia, Wisconsin, and Wyoming are not eligible to enroll in this program.

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            Jan 13 - Mar 5

            Tue & Thu: 1:00pm - 3:00pm EST

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            Jan 26 - Mar 23

            Except: Feb 16

            Mon & Wed: 6:00pm - 8:00pm EST

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            Feb 17 - Apr 9

            Tue & Thu: 4:00pm - 6:00pm EST

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            Mar 2 - Mar 5

            Mon - Fri: 4:00am - 12:00pm EST

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            Mar 23 - May 13

            Mon & Wed: 4:00pm - 6:00pm EDT

            OUR LEARNERS WORK AT TOP COMPANIES ACROSS THE GLOBE

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            PURCHASING MADE EASY

            The total cost of this course is $2,950.

            Discounts available when you pay in full.

            Divide tuition into two, three, or four easy payments while in school.

            As low as $712.50.

            Apply for a 0% interest loan from Climb Credit

            Pay zero interest on manageable payments over 9 months with the 0% Interest Loan.

            Loan approval subject to eligibility.

            Apply for a loan from Climb Credit.

            Begin repaying immediately, or choose an interest-only option.

            Get an interest rate from 6.5–15%, with a Climb loan term from 2–5 years or an interest rate ranging 6.99 – 17.99% APR.

            Loan approval subject to eligibility. Loan terms displayed are effective as of 1/1/2026.

            LEARN MORE ABOUT FINANCING & TUITION

            Check out all the ways we help make careers in tech accessible to all.

            GET DETAILS

            Show off your new skills

            Complete your course, get your badge, and add it to your LinkedIn profile to showcase your new skills to your network.
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            Who’s this for?

            This course is for working and aspiring product managers who need an AI-first skill set and want:

            • To break into product management or advance in your first PM role
            • Hands-on practice with real PM work, not just theoretical knowledge
            • Learning with structure, live instruction, and accountability
            • A portfolio of projects to showcase to employers
            • To position yourself for AI-enhanced PM roles commanding premium salaries

            TECHNICAL SETUP

            • Laptop with administrator access
            • 13"+ screen, 8GB RAM, and 40GB free storage
            • Stable internet with dual-monitor setup and webcam for online sessions
            • Full technical setup guide and support provided after enrollment
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            BRING YOUR OWN AI 

            This course works with any major AI platform. Use your existing account or free tiers from: OpenAI ChatGPT, Google Gemini, Anthropic Claude, Microsoft Copilot, or Perplexity. No premium subscriptions required—learn with the tools you already have.

            Course Agenda

            • Master the PM mindset with customer, data, and team-based thinking
            • Build trust and influence across cross-functional engineering and design teams
            • Frame customer problems effectively using AI analysis and synthesis
            • Conduct AI-enhanced customer interviews with bias-reduction techniques
            • Create personas and journey maps using AI-generated scenarios and insights
            • Transform customer research into compelling data-driven narratives
            • Set measurable KPIs and leverage AI for predictive performance tracking
            • Design and test hypotheses using AI-accelerated prototyping and validation
            • Apply Agile frameworks with AI-optimized backlog refinement and sprint planning
            • Collaborate with developers using AI-streamlined QA and project management
            • Build business cases with AI-powered cost-benefit and ROI analysis
            • Address bias, liability, and ethical implications in AI-driven product decisions
            • Deliver compelling product pitches using AI-generated visuals and supporting data
            • Complete your capstone project demonstrating full PM expertise with AI integration

            WHAT MAKES THIS PROGRAM DIFFERENT 

            ✓ Live cohort learning: Learn with a structured group of professionals who share your goals. Get real-time answers from expert instructors during live sessions.

            ✓ Comprehensive PM skill stack: Master the full product management toolkit—customer research, problem framing, strategy, roadmapping, metrics, Agile execution, and stakeholder communication—with AI as your force multiplier.

            ✓ Hands-on practice: Build real AI-enhanced workflows during class, not after, with more than half your course time being hands-on labs where you use AI to synthesize research, test hypotheses, prototype solutions, and plan execution.

            ✓ Workplace-relevant application: From customer interviews to sprint planning, you'll practice integrating AI tools and frameworks where they create the most value.


            AI IS CHANGING WORK—WE HELP YOU STAY AHEAD 

            • 76%

              of product leaders expect their investment in AI to grow next year

              (Source: Airtable, 2025)

            • 56%

              wage premium for AI-skilled workers

              (Source: PwC Global AI Jobs Barometer, 2025)

            • 94%

              of firms expect AI and information processing tech to transform their operations in the next 5 years

              (Source: World Economic Forum)


            KEY TAKEAWAYS  

            You'll leave this course with these AI skills under your belt:

            MASTER AI-ENHANCED CUSTOMER RESEARCH

            You'll conduct interviews that minimize bias and use AI to transcribe, synthesize, and extract insights at scale, turning customer conversations into actionable personas, journey maps, and product strategies that drive real business impact.

            BUILD DATA-DRIVEN PRODUCT STRATEGIES

            You'll set measurable success metrics and create product visions backed by AI-powered predictive analytics, designing experiments that validate assumptions faster while connecting every decision to clear business outcomes and ROI.

            DELIVER COMPELLING PRODUCT PITCHES

            You'll showcase your complete PM skill set through AI-enhanced presentations that secure stakeholder buy-in, demonstrating your ability to integrate AI responsibly throughout the entire product lifecycle, from discovery to delivery.

            INSTRUCTORS WITH REAL-WORLD CRED

            Learn from AI-savvy product management pros who bring hands-on experience straight from the field to the classroom. Every GA instructor is committed to giving the personalized feedback and support you need to crush your goals every step of the way.
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            GET MORE INFO

            Learning AI skills is no longer optional. Tell us a little about you—and we’ll get in touch with more info.

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            Let’s Chat

            Need to speak with someone directly?
            Our admissions team is here to help.

            North America
            +1 844 969 4669
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            +44 20 3991 6088
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            +65 6018 7933
            Australia
            +61 1800 845 068

            QUESTIONS? WE'VE GOT ANSWERS.

            AI is reshaping every role and every industry, and learning AI skills to enhance your role is no longer optional. General Assembly's AI-First Product Management Skills is a 32-hour online course designed to transform aspiring and early-career product managers into AI-enabled practitioners who can lead product development in the modern era. Students master the complete PM skill stack—from customer discovery and strategy to execution and pitching—while learning to integrate AI throughout the product lifecycle. Through 14 graded labs and a capstone final pitch project, participants build real solutions, create portfolio-ready work, and position themselves as AI-fluent product managers.
            Yes. When you pass this course, you’ll receive a LinkedIn-verified digital badge. Thousands of GA alumni around the world use their course badge to demonstrate their skills to their LinkedIn networks, potential employers, and more. Our courses are well-regarded by many top employers, who contribute to our curriculum and partner with us to train their own teams.

            Our AI-First Product Management Course is designed for working and aspiring product managers in a beginner-friendly format with no technical background required. Student backgrounds include:

            • Aspiring product managers, career changers, and graduates seeking entry into PM roles
            • Early-career PMs and associate/junior PMs looking to level up with AI skills
            • Adjacent role professionals in marketing, design, engineering, and data
            • Career pivoters and mid-level professionals adding PM and AI skills for career resilience

            No, this AI-first product management course is designed for beginners with no technical background required.

            Our Admissions team can discuss your background and learning goals to advise if this course is a good fit for you.

            General Assembly's AI-First Product Management is live, cohort-based training that equips product managers with an AI-integrated approach to every stage of product development—turning customer insights into strategy, strategy into execution, and execution into compelling results in just 32 hours.

            Key learning outcomes include:

            • Defining product vision and translating customer insights into actionable roadmaps
            • Conducting AI-enhanced customer research and synthesizing insights at scale
            • Designing and executing experiments using AI to accelerate validation
            • Managing Agile development cycles with AI-integrated workflows
            • Building business cases with data-driven ROI analysis
            • Addressing ethical challenges and responsible AI implementation
            • Delivering compelling product pitches backed by AI-generated insights
            Yes. All of our courses are designed for busy professionals with full-time work commitments. There’s no prework or homework, and the workload is designed to be manageable with a full-time job. If you need to miss a session or two, we offer resources to help you catch up. We recommend you discuss any planned absences with your instructor.

            Our Admissions team is here to help and can advise whether this course is right for you and your learning goals. You can also:

            • Attend an info session online
            • Explore your financing options
            • Apply to enroll in the course.*

            *Course modality options vary by location, pending market availability. Please contact our Admissions team to discuss what version is available in your location.

            Education does not guarantee outcomes, including, but not limited to, employment or future earnings potential.
            Apply NowGET MORE INFO

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