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    AI-FIRST PRODUCT MANAGEMENT (Online) COURSE

    Master product management with an AI-first mindset. Learn to integrate AI throughout the product lifecycle—from customer discovery to delivery—so you can build better products faster and lead with confidence in an AI-powered world. Our AI-First Product Management (Online) course makes it real.

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    Learn in-demand skills to thrive in the AI era. Tell us a little about you and we’ll get in touch with more info.

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    Build your AI product management foundation

    This course is one of four courses in the AI Product Management learning pathway, designed to help learners build, launch, and scale AI-powered products.

    You can take this course on its own, or complete the full pathway to deepen your understanding of AI product strategy, experimentation, prioritization, and cross-functional execution.

    More courses in this pathway:

    Explore course

    Project Management Skills with AI

    Transform traditional project management into data-driven leadership. Master frameworks like Agile and Waterfall while leveraging AI for risk forecasting, resource optimisation, and stakeholder communication. Perfect for professionals ready to lead complex initiatives and distributed teams in the AI era. 
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    AI Product Strategy

    Move beyond tactical execution to strategic thinking at scale. Learn to craft compelling product visions, build adaptive roadmaps, and navigate ethical AI challenges while connecting emerging technologies to real business outcomes. Gain the strategic foresight needed to stay competitive in evolving markets.
    Explore course

    Business Intelligence with AI

    Master the analytical skills that separate good product decisions from great ones. Learn to clean and transform data, build predictive models, create compelling visualisations, and communicate insights that drive stakeholder alignment. The expertise that makes you invaluable as data becomes central to product strategy. 
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    the Total cost of this course is $2,950

    Take two courses and qualify for an additional two courses for free. With a bundle discount, all four courses are available for a total tuition of $5,900.*

    *Eligibility is based on terms and conditions.

    When you enroll in two eligible courses, you become eligible for a bundle discount that allows you to take the remaining two courses at no additional tuition and fee costs.

    The bundle discount applies only after enrollment in two qualifying courses. Students must enroll in the four courses individually and are charged applicable tuition and fees after enrollment occurs.

    Bundle eligibility, course availability, and timing are subject to terms and conditions.

    Divide tuition into two, three, or four easy payments while in school.

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    LEARN MORE ABOUT FINANCING & TUITION

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    GET DETAILS

    Show off your new skills

    Complete your course, get your badge, and add it to your LinkedIn profile to showcase your new skills to your network.
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    Who’s this for?

    This course is for working and aspiring product managers who need an AI-first skill set and want:

    • To break into product management or advance in your first PM role
    • Hands-on practice with real PM work, not just theoretical knowledge
    • Learning with structure, live instruction, and accountability
    • A portfolio of projects to showcase to employers
    • To position yourself for AI-enhanced PM roles commanding premium salaries

    TECHNICAL SETUP

    • Laptop with administrator access
    • 13"+ screen, 8GB RAM, and 40GB free storage
    • Stable internet with dual-monitor setup and webcam for online sessions
    • Full technical setup guide and support provided after enrollment
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    BRING YOUR OWN AI 

    Take this course using any major AI tool. No premium subscriptions required.


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    Course Agenda

    • Master the PM mindset with customer, data, and team-based thinking
    • Build trust and influence across cross-functional engineering and design teams
    • Frame customer problems effectively using AI analysis and synthesis
    • Conduct AI-enhanced customer interviews with bias-reduction techniques
    • Create personas and journey maps using AI-generated scenarios and insights
    • Transform customer research into compelling data-driven narratives
    • Set measurable KPIs and leverage AI for predictive performance tracking
    • Design and test hypotheses using AI-accelerated prototyping and validation
    • Apply Agile frameworks with AI-optimized backlog refinement and sprint planning
    • Collaborate with developers using AI-streamlined QA and project management
    • Build business cases with AI-powered cost-benefit and ROI analysis
    • Address bias, liability, and ethical implications in AI-driven product decisions
    • Deliver compelling product pitches using AI-generated visuals and supporting data
    • Complete your capstone project demonstrating full PM expertise with AI integration

    WHAT MAKES THIS PROGRAM DIFFERENT 

    ✓ Live cohort learning: Learn with a structured group of professionals who share your goals. Get real-time answers from expert instructors during live sessions.

    ✓ Comprehensive PM skill stack: Master the full product management toolkit—customer research, problem framing, strategy, roadmapping, metrics, Agile execution, and stakeholder communication—with AI as your force multiplier.

    ✓ Hands-on practice: Build real AI-enhanced workflows during class, not after, with more than half your course time being hands-on labs where you use AI to synthesize research, test hypotheses, prototype solutions, and plan execution.

    ✓ Workplace-relevant application: From customer interviews to sprint planning, you'll practice integrating AI tools and frameworks where they create the most value.


    AI IS CHANGING WORK—WE HELP YOU STAY AHEAD 

    • 76%

      of product leaders expect their investment in AI to grow next year

      (Source: Airtable, 2025)

    • 56%

      wage premium for AI-skilled workers

      (Source: PwC Global AI Jobs Barometer, 2025)

    • 94%

      of firms expect AI and information processing tech to transform their operations in the next 5 years

      (Source: World Economic Forum, 2025)


    KEY TAKEAWAYS  

    You'll leave this course with these AI skills under your belt:

    MASTER AI-ENHANCED CUSTOMER RESEARCH

    You'll conduct interviews that minimize bias and use AI to transcribe, synthesize, and extract insights at scale, turning customer conversations into actionable personas, journey maps, and product strategies that drive real business impact.

    BUILD DATA-DRIVEN PRODUCT STRATEGIES

    You'll set measurable success metrics and create product visions backed by AI-powered predictive analytics, designing experiments that validate assumptions faster while connecting every decision to clear business outcomes and ROI.

    DELIVER COMPELLING PRODUCT PITCHES

    You'll showcase your complete PM skill set through AI-enhanced presentations that secure stakeholder buy-in, demonstrating your ability to integrate AI responsibly throughout the entire product lifecycle, from discovery to delivery.

    INSTRUCTORS WITH REAL-WORLD CRED

    Learn from AI-savvy product management pros who bring hands-on experience straight from the field to the classroom. Every GA instructor is committed to giving the personalized feedback and support you need to crush your goals every step of the way.
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    GET MORE INFO

    Learning AI skills is no longer optional. Tell us a little about you—and we’ll get in touch with more info.

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    QUESTIONS? WE'VE GOT ANSWERS.

    AI is reshaping every role and every industry, and learning AI skills to enhance your role is no longer optional. General Assembly's AI-First Product Management (Online) is a 32-hour online course designed to transform aspiring and early-career product managers into AI-enabled practitioners who can lead product development in the modern era. Students master the complete PM skill stack—from customer discovery and strategy to execution and pitching—while learning to integrate AI throughout the product lifecycle. Through 14 graded labs and a capstone final pitch project, participants build real solutions, create portfolio-ready work, and position themselves as AI-fluent product managers.
    Yes. When you pass this course, you’ll receive a LinkedIn-verified digital badge. Thousands of GA alumni around the world use their course badge to demonstrate their skills to their LinkedIn networks, potential employers, and more. Our courses are well-regarded by many top employers, who contribute to our curriculum and partner with us to train their own teams.

    No, this AI-first product management course is designed for beginners with no technical background required.

    Our Admissions team can discuss your background and learning goals to advise if this course is a good fit for you.

    General Assembly's AI-First Product Management (Online) is live, cohort-based training that equips product managers with an AI-integrated approach to every stage of product development—turning customer insights into strategy, strategy into execution, and execution into compelling results in just 32 hours.

    Key learning outcomes include:

    • Defining product vision and translating customer insights into actionable roadmaps
    • Conducting AI-enhanced customer research and synthesizing insights at scale
    • Designing and executing experiments using AI to accelerate validation
    • Managing Agile development cycles with AI-integrated workflows
    • Building business cases with data-driven ROI analysis
    • Addressing ethical challenges and responsible AI implementation
    • Delivering compelling product pitches backed by AI-generated insights
    Yes. All of our courses are designed for busy professionals with full-time work commitments. There’s no prework, and the workload is designed to be manageable with a full-time job. If you need to miss a session or two, we offer resources to help you catch up. We recommend you discuss any planned absences with your instructor.

    Our Admissions team is here to help and can advise whether this course is right for you and your learning goals. You can also:

    • Attend an info session online
    • Explore your financing options
    • Apply to enroll in the course.*

    *Course modality options vary by location, pending market availability and eligibility. Please contact our Admissions team to discuss course eligibility and what version is available in your location.

    Education does not guarantee outcomes, including, but not limited to, employment or future earnings potential.
    Enroll NowGET MORE INFO

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