Build AI-powered marketing skills—from strategy to execution, one course at a time.
Develop the skills to confidently apply AI across content strategy, creative production, performance marketing, and data analytics. Take individual courses or combine them to build end-to-end AI marketing capability for the modern workplace.
Start building your AI marketing skills. Tell us a little about you and we’ll be in touch with next steps.
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Grow AI marketing literacy into AI marketing execution through four complementary courses. Take any course on its own or combine them to complete the AI Marketing pathway.
Courses in this pathway are designed for marketing professionals across functions—not just for technical roles. You'll start by applying AI to content strategy and creative production, then advance to performance marketing and data-driven decision making.
Learn at your own pace, with built-in flexibility
Each course is offered independently, allowing you to start with a single course or progress through all four over time. Take courses in the order that best fits your goals, background, and schedule, or complete the full pathway to build a comprehensive foundation in AI-powered marketing—from content strategy and creative production to performance marketing and business intelligence.
Curriculum designed for today's AI-powered marketing landscape
This pathway reflects how modern marketing teams are actually adopting AI. You'll work across content strategy, creative production, paid media, and data analytics—using real tools, frameworks, and workflows that support practical adoption, responsible use, and scalable impact across marketing functions.
Applied learning through hands-on practice
Each course combines instruction with active, applied learning. You'll spend significant time practicing with AI tools, building workflows, producing creative assets, running campaigns, and analyzing real data. This hands-on approach helps you develop confidence and practical fluency with AI in modern marketing environments.
Move from strategy into creative execution. Learn to generate ideas, produce content assets, and adapt them across channels using AI while maintaining brand integrity and editorial quality standards. You'll leave with a portfolio-ready campaign and a well-defined AI-assisted creative process.
Explore courseBuild an AI-powered content marketing practice. Learn how to use AI for audience research, SEO strategy, editorial planning, and governance—developing a toolkit that blends human creativity with responsible, high-impact AI use. You'll leave with a portfolio-ready case study and a clear understanding of how to deliver content that performs, reliably and at scale.
Go beyond reporting. Learn to collect, analyze, and visualize marketing data using AI—building dashboards, KPI frameworks, and compelling data stories that drive strategic business decisions. You'll leave with a complete, insight-driven project that demonstrates mastery of AI-powered business intelligence.
Want to learn more? Get answers to common questions and discover what makes learning with GA different.
*Eligibility is based on terms and conditions.
When you enroll in two eligible courses within this learning pathway, you become eligible for a bundle discount that allows you to take the remaining two courses in the pathway at no additional tuition or fee cost.
The bundle discount applies only after enrollment in two qualifying courses. Students must enroll in the four courses individually and are charged applicable tuition and fees after enrollment occurs.
Bundle eligibility, course availability, and timing are subject to terms and conditions.
Divide the tuition for an individual course into two, three, or four payments while enrolled.
As low as $712.50 per course.
Apply for a 0% interest loan from Climb Credit
This option allows students to pay the tuition of an enrolled course over 9 months per course.
Students enrolling in multiple eligible courses may qualify for extended payment terms under the bundle loan option.
Loan approval subject to eligibility.
Apply for a loan from Climb Credit.
Choose immediate repayment or an interest-only option.
Interest rates range from 6.5–15%, with loan terms from 2–5 years (6.99–17.99% APR).
Loan approval subject to eligibility. Loan terms displayed are effective as of 1/1/2026.
Completing all four courses in AI Marketing equips you to:
Learning AI skills is no longer optional. Tell us a little about you—and we’ll get in touch with more info.
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Our admissions team is here to help.
Yes. You can bundle any four courses together to “build your own” learning pathway, or simply take as many courses from as many disciplines as you’d like. When it comes to learning at GA, the choice is yours.
Yes. When you pass a course, you’ll receive a LinkedIn-verified digital badge, and if you complete four courses in a pathway, you’ll also receive a pathway badge. Thousands of GA alumni around the world use these badges to demonstrate their skills to their LinkedIn networks, potential employers, and more. Our courses are well-regarded by many top employers, who contribute to our curriculum and partner with us to train their own teams.
Yes. All of our courses are designed for busy professionals with full-time work commitments. There’s no prework and the workload is designed to be manageable with a full-time job. If you need to miss a session or two, we offer resources to help you catch up. We recommend you discuss any planned absences with your instructor.
Our Admissions team is here to help and can advise whether this pathway is right for you and your learning goals. You can also:
*Course modality options vary by location, pending market availability. Please contact our Admissions team to discuss what version is available in your location.