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AI FOR SALES | One-Day Workshop

This one-day, eight-hour workshop equips sales professionals and leaders with the skills to apply AI for smarter, faster, and more effective selling.

Through hands-on activities, you’ll learn to use AI to streamline lead qualification, sharpen forecasting accuracy, and personalize your outreach at scale. You’ll gain practical strategies to enhance your sales process with automation, intelligent insights, and improved decision-making.

By integrating AI into your existing workflows, you’ll reduce manual tasks, boost efficiency, and create a more agile, data-driven sales approach. Whether you're optimizing outreach or refining your pipeline, you’ll walk away from this workshop with the tools to drive performance in today’s competitive sales landscape. 

 
AI | AVAILABLE ONLINE

Join US

  • Hands on practice
  • Live instruction
  • Foundational AI skills
  • Enhance sales process with AI automation and insights
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Who’s this for?

This workshop is ideal for anyone who participates in sales activity, like:

  • Sales development representatives
  • Business development representatives
  • Sales operations professionals
*Participants should have one-plus years experience in sales.
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technical requirements

To participate in this workshop, you’ll need to make sure you’re set up for success with the following:

  • A free Google account
  • A Zoom account
Full tooling requirements will be shared within 2 weeks of the workshop
hands-on-laptop

Key Takeaways

You’ll leave this workshop with these skills under your belt:

AI-driven sales optimization

AI can enhance sales workflows through automation and data-driven insights. We’ll cover automating repetitive tasks, personalizing sales content, and streamlining outreach efforts—ultimately leading to improved efficiency and effectiveness in your sales process.

AI for sales insights and decision-making

By leveraging AI-driven data analysis, sales teams can qualify leads more effectively, make informed decisions about resource allocation, and optimize sales forecasting and deal-closing strategies, leading to better outcomes and a more competitive edge.

AI-powered sales workflow integration

Integrate AI solutions seamlessly into your existing sales processes. Practice identifying high-value AI applications, mapping current sales workflows, and designing an AI-optimized sales workflow to maximize automation, efficiency, and overall sales performance.

Workshop Agenda

Explore AI-powered sales tools to automate repetitive tasks and enhance lead engagement. You’lll analyze real-world use cases, discuss ethical considerations, and identify AI-driven opportunities for improving their own sales processes.
Learn structured prompting techniques to generate high-quality AI-driven sales content with empathy, authenticity, and persuasive appeal. Practice experimenting with different prompting strategies, refining AI-generated responses, and developing a prompt library tailored to sales-specific scenarios.
Implement AI tools to personalize and automate email campaigns, optimize follow-ups, and improve response rates at scale. Through hands-on exercises, you’ll apply AI-driven personalization strategies, test variations, and analyze performance metrics to enhance outreach effectiveness.
Automate lead scoring and qualification using AI-driven data analysis to prioritize high-quality prospects. You’ll gain experience working with AI-enhanced CRM tools, learning how to leverage behavioral data and engagement tracking to refine their prospecting strategies.
Utilize AI-powered predictive analytics to optimize sales strategies, resource allocation, and deal forecasting. You’ll work with AI-driven insights to identify risks in their sales pipeline, refine sales tactics, and create more accurate sales projections.

Next Steps

QUESTIONS? WE'VE GOT ANSWERS.

We get it, sometimes life gets in the way. If you’re unable to attend a workshop you signed up for, let us know at least a week before the start date and you’ll get a full refund. If you need to cancel within one week of the workshop, you’ll be eligible for a credit to transfer to the next session. Reach out to help@ga.co if you need to cancel or reschedule a workshop.
Look out for an email one day before, and one hour before the workshop with the Zoom link and workshop materials. If you don’t see the email, check your spam folder or reach out to help@generalassemb.ly and we’ll make sure you’re set up.
This workshop is a seven-hour commitment. Don’t worry—there are breaks built in.
You bet — we want you to continue practicing and referencing the things you learned long after your workshop ends. You should receive the recording and any in-class materials within one week of your workshop via email.
We don’t think access to education (especially education you’ve paid for) should ever be cut off, so all of our workshop recordings are available indefinitely — you can revisit the content as often as you want, for as long as you need.
YES. We love this for you. If you enroll in a short course within six months, or a bootcamp within one year of your workshop, you can apply what you paid for the workshop toward your course. Talk to an admissions specialist to learn more about this — no strings attached.
Think of free classes as the “sample spoon.” No cost, no commitment, and you can try as many flavors as you want. Free classes are two hours long and hosted in a Zoom webinar where participant audio/video is automatically off, and interaction is contained within Zoom chat and Q&A functions. Workshops, on the other hand, are more like the “single scoop.” It costs a little, but you get a lot more. Workshops are six hours of live instruction hosted in a Zoom meeting room where participants can share audio/video and interact live with instructors and classmates.
1 REFUND POLICY
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

2 COMMUNITY CODE OF CONDUCT
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
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