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            PRODUCT MANAGEMENT FUNDAMENTALS | two-day evening workshop

            Join us for two, three-hour evening sessions to learn the fundamentals of product management and get hands-on practice with the skills and methods that product managers use daily — live with an industry pro.

            Think of it as a low-risk way to test the waters of a product management career, whether you’re interested in making a switch into the industry or just want to learn basic product management skills that you can apply to your current job.

             
            Business | AVAILABLE ONLINE

            Join US

            • Hands on practice
            • Live instruction
            • Product management foundations
            • Understand the product design process
            Get Started
            • Overview
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            • TECHNICAL REQUIREMENTS
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            Workshop Dates

            If you don’t see a time that works for you, check back again soon — we’re always adding new workshops to the calendar.
            Keep in mind, registration closes 24 hours before the workshop start date.

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            OnlineLondon
            Register
            May 20 - May 22

            Tue: 1:00pm - 4:00pm EDT

            Thu: 1:00pm - 4:00pm EDT

            OnlineNew York City
            Register
            May 20 - May 22

            Tue: 1:00pm - 4:00pm EDT

            Thu: 1:00pm - 4:00pm EDT


            Who’s this for?

            This workshop is for you if…

            • You’re curious about how products, both physical and digital, are created from start to finish.
            • You find yourself working with other teams like designers and engineers, and need guidance on managing multiple stakeholders.
            • You’re interested in taking a Product Management Short Course, but want to test the waters first.
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            technical requirements

            To participate in this workshop, you’ll need to make sure you’re set up for success with the following:

            • A free Google account
            • A Zoom account
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            Key Takeaways

            This workshop will leave you feeling confident in your knowledge of:

            PRODUCT MANAGEMENT BASICS

            You’ll be able to explain the basic role and responsibilities of a product manager, and understand the career possibilities within the field of product management.

            COLLECTING AND ANALYZING USER FEEDBACK

            From user interviews to affinity mapping, you’ll have the skills in your toolbelt to better understand your users needs and behaviors, and build a product that will actually solve their problem.

            CREATING AND TESTING A HYPOTHESIS

            You’ll learn why testing is so important, and understand when to use which testing method to get the information you need to validate (or void) your hypothesis.

            Workshop Agenda

            Learn the difference between a product manager and project manager, understand what we mean when we say “product” (spoiler alert: it’s more than just online websites and apps), and see what kind of career possibilities exist in the realm of product management.
            How do product managers know what to build? They define a user problem and work toward a solution. Learn to differentiate between a problem and a solution (trust us, they can be easily confused), and to create a problem statement for your user’s specific need.
            When building a solution, it’s important to understand how your user behaves. Enter: user interviews. Learn the basics of user interviews like building an interview plan, how to identify and avoid bias, and complete a partner exercise where you’ll actually practice the interview skills you’ve learned.
            Once you have the qualitative data from your user interviews… What do you do with it? You map it. Get hands-on practice with compiling qualitative user data into categories and distinguishing trends and insights — also known as affinity mapping.
            You wouldn’t buy a car without test-driving it, and you shouldn’t build a product without doing the same. Understand the different types of tests you can run (heads-up: there are a lot) and how to continue to collect user data and iterate on your product’s design.

            Join us in this workshop

            Get Started

            About the INSTRUCTORs

            Maya Brooks, instructor
            MAYA BROOKS 
            PRODUCT MANAGER, IFUNDWOMEN 
            Maya is New York-based product manager, educator, speaker, and entrepreneur. Fueled by her passion to create new ideas, Maya enjoys helping fellow entrepreneurs and tech enthusiasts reach their full potential. Prior to iFundWomen, Maya held positions at JPMorgan Chase and Techstars.
            Charis Loveland_rectangle
            Charis Loveland
            GLOBAL PROGRAM MANAGER OF EPIC EMOTIONAL INTELLIGENCE, AMAZON WEB SERVICES
            Charis joined AWS in 2019 leading AI/ML strategy for the Cloud Intelligence team. She now works full time as the global program manager for the EPIC emotional intelligence program. Before joining Amazon, Charis worked independently in AI product strategy and taught data science for MIT, Columbia, and Dartmouth, as well as product management, agile, metrics, and communication for General Assembly.

            Next Steps

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            Blog

            How to become a Product Manager: A comprehensive guide

            Being a product manager is a rewarding career path that combines strategic thinking, leadership, and problem-solving skills. Whether you’re transitioning from another role or starting a brand new career, we’ll help you navigate the steps to becoming a successful product manager.
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            Product Information

            Product Management Short Course

            Take your product management skills to the next level in our 40-hour short course — with a one-week or 10-week option to work for your schedule.
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            Product Information

            UX Design Short Course

            Product management and UX design go hand-in-hand. Check out our UX Design Short Course to get 40 hours of hands-on UX skills to add to your toolbelt.

            QUESTIONS? WE'VE GOT ANSWERS.

            We get it, sometimes life gets in the way. If you’re unable to attend a workshop you signed up for, let us know at least a week before the start date and you’ll get a full refund. If you need to cancel within one week of the workshop, you’ll be eligible for a credit to transfer to the next session. Reach out to help@ga.co if you need to cancel or reschedule a workshop.
            Look out for an email one day before, and one hour before the workshop with the Zoom link and workshop materials. If you don’t see the email, check your spam folder or reach out to help@generalassemb.ly and we’ll make sure you’re set up.
            Our workshops are split into two evening sessions that are each three hours long. Workshops typically take place on a Monday and Wednesday, or Tuesday and Thursday, from 3–6 p.m. PT/6–9 p.m. ET.
            Don’t worry, we know life can be hectic — and unpredictable. If you can only make one session, you'll still have access to the recordings for the entire workshop that you can reference at any time.
            You bet — we want you to continue practicing and referencing the things you learned long after your workshop ends. You should receive the recording and any in-class materials within one week of your workshop via email.
            We don’t think access to education (especially education you’ve paid for) should ever be cut off, so all of our workshop recordings are available indefinitely — you can revisit the content as often as you want, for as long as you need.
            YES. We love this for you. If you enroll in a short course within six months, or a bootcamp within one year of your workshop, you can apply what you paid for the workshop toward your course. Talk to an admissions specialist to learn more about this — no strings attached.
            Think of free classes as the “sample spoon.” No cost, no commitment, and you can try as many flavors as you want. Free classes are two hours long and hosted in a Zoom webinar where participant audio/video is automatically off, and interaction is contained within Zoom chat and Q&A functions. Workshops, on the other hand, are more like the “single scoop.” It costs a little, but you get a lot more. Workshops are six hours of live instruction hosted in a Zoom meeting room where participants can share audio/video and interact live with instructors and classmates.
            1 REFUND POLICY
            We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

            2 COMMUNITY CODE OF CONDUCT
            Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
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