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DATA BASICS WITH AI: TURN SEO DATA INTO CLEAR VISUALIZATIONS | Three-hour workshop

SEO reports often contain thousands of numbers—but what teams really need are clear visuals that show what’s working, what’s changing, and where to focus next.

This hands-on, instructor-led workshop shows you how to use AI and Google Sheets together to turn raw SEO data into charts that communicate meaningful performance insights.

In this three-hour session, working with a realistic e-commerce dataset, you’ll use AI to understand patterns and generate step-by-step spreadsheet instructions, and build six charts that reveal trends over time and compare how different pages perform. No prior experience with SEO, data analysis, or AI tools is required.

 
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  • Hands-on practice
  • Live instruction
  • Real-world data skills
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Workshop Dates

If you don’t see a time that works for you, check back again soon—we’re always adding new workshops to the calendar.
Keep in mind, registration closes 24 hours before the workshop start date.

Online
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Jun 3

Wed: 1:00pm - 4:00pm EDT

OnlineNew York City
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Jun 3

Wed: 1:00pm - 4:00pm EDT

OnlineLondon
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Jun 3

Wed: 1:00pm - 4:00pm EDT

OnlineMontenegro
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Jun 3

Wed: 1:00pm - 4:00pm EDT

Who’s this for?

This workshop is ideal for…

  • Marketers or business professionals who want to better understand website performance data
  • Data beginners interested in learning how AI can support spreadsheet analysis and visualization
  • Anyone who wants hands-on practice turning raw metrics into charts that tell a clear story
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Tooling/technical requirements

To participate in this workshop, you’ll need to make sure you’re set up for success with the following:

  • A free Google account
  • A Zoom account
  • Access to Google Sheets
  • Access to a free large language model like ChatGPT
hands-on-laptop

Key Takeaways

You’ll leave this workshop confident in your ability to:

Turn raw SEO data into meaningful visual charts

Use Google Sheets and AI-assisted instructions to build line charts and bar charts that reveal trends and performance differences.

Use AI to guide spreadsheet analysis step by step

Learn how to prompt AI effectively to generate formulas, summaries, and instructions for working with structured data.

Translate performance metrics into actionable recommendations

Interpret your charts and use AI-supported analysis to identify opportunities, risks, and next steps teams can act on.

Workshop Agenda

Learn what common SEO performance indicators mean and how to interpret columns like impressions, clicks, CTR, and ranking position.
Create line charts that show how website visibility and traffic change month to month while using AI to help summarize patterns.
Build bar charts that compare clicks, CTR, and search position so you can identify high-performing pages and areas for improvement.
Use AI to analyze your completed visuals and generate insights you could present to a marketing or business team.

QUESTIONS? WE'VE GOT ANSWERS.

We understand that sometimes plans change. If you can no longer make it to a class or workshop, please email help@ga.co at least seven days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Look out for an email one day before, and one hour before the workshop with the Zoom link and workshop materials. If you don’t see the email, check your spam folder or reach out to help@ga.co and we’ll make sure you’re set up.
This workshop involves three hours of live instruction.
You bet—we want you to continue practicing and referencing the things you learned long after your workshop ends. You should receive the recording and any in-class materials within one week of your workshop via email.
We don't believe your education should end when your workshop does, so you'll have plenty of time to access your class recordings to review and revisit what you've learned at your own pace.
Yes. We love this for you. If you enroll in a short course within six months of your workshop, you can apply what you paid for the workshop toward your course. Talk to an admissions specialist to learn more about this — no strings attached.
Think of free classes as the “sample spoon.” No cost, no commitment, and you can try as many flavors as you want. Free classes are one-to-two hours long and hosted in a Zoom webinar where participant audio/video is automatically off, and interaction is contained within Zoom chat and Q&A functions. Workshops, on the other hand, are more like the “single scoop.” It costs a little, but you get a lot more. Workshops are three-to-seven hours of live instruction hosted in a Zoom meeting room where participants can share audio/video and interact live with instructors and classmates.
1 REFUND POLICY
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

2 COMMUNITY CODE OF CONDUCT
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
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